14) Auto Repair Presentation

During these rough economic times we, as TV Account Executives at KLTV, have been given categories for which we must become experts. Our goal is to learn as much as possible about a particular business so that we can present to the team tips on closing similar businesses. We are also supposed to make ourselves available to accompany other execs on pitches within our realm of expertise. I am an expert in 2 categories(so they tell me), Automotive Repair & Plumbing.

I delivered my presentation on Automotive Repair last week. As I learned in high school speech, it is good to begin a presentation with an attention getter. Considering myself a humorous and witty individual, I usually choose a joke of some kind. Now, I stay away from silly riddles or dirty jokes. Instead, I use subtle humor that is often missed by individuals not interested in paying attention to a presentation.

For my Automotive Repair presentation I began by saying a line similar to, "The automotive repair industry is complex due to the increasing technology used to design and build today's cars. So, I have decided to start with the engine." I clicked my power point presentation to slide number 2 where I had a diagram of an engine. The diagram explained the basic physics of internal combustion. I continued my presentation, "The gasoline travels into this chamber here, where it mixes with oxygen. As the spark plug fires a great deal of pressure is released..."

At this point in the presentation I looked up, expecting to see the pleasant expressions of our execs who understood my fake presentation into the mechanics of an automobile. However, this is not what I saw. Instead, I saw: My bosses confused face. Three execs not even paying attention. One exec with a smile and an understanding nod. And a couple of others from our support staff reluctantly waiting for more information on the pistons causing the drive shaft to spin. I said, "Just kidding," and mumbled something about that being my attention getter before starting on my marketing presentation.

The attention getter was a complete failure and did nothing but make me look dumb. The presentation was a good one, and afterward my boss said, "That was extremely informative. I liked it all, except for the crap at the beginning."

Incidentally, our presentations are forwarded to our VP of Regional Marketing, who used to be the GM of our station. He presents it to all the other sales teams within our corporate umbrella (in this case something like 53 stations). I did not know this happened until he came in my office and said, "Your presentation was very good. Except I did not understand the slide with the engine on it. Can you explain to me what that was?"

This failure reminds me of a class I took at Baylor on Robert Browning. Our professor centered our grades on 2 presentations we gave throughout the semester. One of those presentations I gave with Chris. Using my high school speech once again, Chris and I put together a small skit which was to be used as our attention getter. I cannot remember the specifics of the skit, but I remember one guy in our class getting the subtle humor and laughing. His name is Cliff and he has a high pitched laugh. Everyone else just ignored it, forcing me to mumble, "that was our attention getter..."

Anyway, now I am wondering what sort of attention getter I will prepare for my Plumber Presentation.